Great Yarns: The Untold Riches of a Humble Past

As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. The last decade has shown us that brands need to connect very strongly on an emotional level with their customers in order to survive and flourish. New brands arrive with a fanfare of future expectations, but equally valid and valuable are the stories behind the brand evolution and history. It almost seems that the more humble and authentic the struggles of distant decades are, the more…

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Packing the Hackett Punch: Attending to Vending Detail

Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.   For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and quality, working with every breath of quiet customer care is an essential to converting every precious customer into a loyal and regular devotee. The Hackett process of presenting and packaging…

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Rock ‘n’ Roll John Varvatos: Pinterest Board

John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London.   Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal wear through to underground trend. Take a look at the Pinterest Board Follow VM-unleashed! Ltd’s board Rock ‘n’ Roll Renovatos: A Fashionista Fanfare on Pinterest.

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Rock ‘n’ Roll Renovatos: A Fashionista Fanfare

John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London. Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal wear through to underground trend.   The basement brings the Bowery to European life for the first time replicating the authenticity of East Side Manhattan with an environment adorned with Rock ‘n’ Roll memorabilia, punk posters, album artwork and tour de force t-shirts with a…

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Vintage Velocity: Barbour Not just for the Weekend

Some brands become so synonymous with a single product that the wider brand heritage and values become lost in the mists of time, and are left behind in the pursuit to maximise the commercial potential of a unique market leadership.     The new Barbour concept store seeks to redress the misconception that Barbour is a brand that simply supplies the country folk of the world with its quality quilted jacket available in a variety of natural colours but fundamentally green and lined in its familiar check. The environment is decidedly urban and industrial with the occasional nod towards the…

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Larger than Life: Simply Be a Physical Presence

The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall.   Whilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently opened on Oxford Street in London, announcing its serious intent to compete across all channels. Simple Be’s proposition is not just as a highly successful catalogue and online apparel operator but also as a leader in the lucrative area of larger sizes for both men…

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American Eagle lands in the UK: Take a Tour

Travellers to US malls will be fully familiar with American Eagle as the “Man on the Streets” call to casual clothing. Affordable and accessible in contrast to some of its more narcissistic neighbours it has built up a loyal following with its classic collection of denim, hoodies, sweats and T’s.

 

 

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Atlantic Migration: American Eagle Nestles Down for the Winter

Travellers to US malls will be fully familiar with American Eagle as the “Man on the Streets” call to casual clothing. Affordable and accessible in contrast to some of its more narcissistic neighbours it has built up a loyal following with its classic collection of denim, hoodies, sweats and T’s.   A mass migration has bought the likes of J Crew, Banana Republic and Jack Spade as well as the more established Abercrombie & Fitch and Gap to the UK, all jostling for position in a market with no room for complacency, no time to tepidly test the fast-flowing waters.…

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A Warm Welcome Home: White Stuff at Bluewater

White Stuff, the purveyor of distinctive quality fashion has found a home. Its new concept store is modelled on a 2-storey Edwardian house complete with majestic flowing staircase, authentic wooden floor tiles, grand open fireplaces with festive stockings, and more ornaments and implements than you would usually expect in even the most, not so average, abode.   However this is no mere historical recreation, but a store stuffed full of the individual identity that marks the brand out from the packed playing field of mid-market merchandisers. On the upper floor the privileged peruser can witness a men’s casual wall adorned…

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Backing Black: GAP betting on Boxpark

The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities.   What can’t be denied is the sizeable amount of serious cool kudos that a Box can bring to any brand that opts into the culture. With this firmly in mind GAP, the ever-present anchor of every shopping centre from Manchester to Westchester, every high street from Tunbridge Wells to Indian Wells, has taken up temporary residence to add a…

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