Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.
For a retailer like Hackett in a competitive swell of quality menswear brands using every available tool to enhance the value of the brand heritage, leveraging every luxury thread to add value and quality, working with every breath of quiet customer care is an essential to converting … Continue reading
John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London.
Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal wear through to underground trend.
Take a look at the Pinterest Board
Follow VM-unleashed! Ltd’s board Rock ‘n’ Roll Renovatos: A Fashionista Fanfare … Continue reading
John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London. Conduit Street adjacent to Regent Street is the venue of choice for a three floor flagship store combining all the elements of the US menswear designer’s collection, from lofty formal wear through to underground trend.
The basement brings the Bowery to European life for the first time replicating the authenticity of East Side Manhattan with an environment adorned … Continue reading
Some brands become so synonymous with a single product that the wider brand heritage and values become lost in the mists of time, and are left behind in the pursuit to maximise the commercial potential of a unique market leadership.
The new Barbour concept store seeks to redress the misconception that Barbour is a brand that simply supplies the country folk of the world with its quality quilted jacket available in a variety of natural colours but fundamentally green and lined in … Continue reading
The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall.
Whilst the most successful physical brands continue to maximise online and mobile opportunities a noteworthy entrant in the opposite direction has recently opened on Oxford Street in London, announcing its serious intent to compete across all channels.
Simple Be’s proposition is not just as a highly successful catalogue and online apparel … Continue reading
Travellers to US malls will be fully familiar with American Eagle as the “Man on the Streets” call to casual clothing. Affordable and accessible in contrast to some of its more narcissistic neighbours it has built up a loyal following with its classic collection of denim, hoodies, sweats and T’s.
A mass migration has bought the likes of J Crew, Banana Republic and Jack Spade as well as the more established Abercrombie & Fitch and Gap to the UK, all jostling for position … Continue reading
White Stuff, the purveyor of distinctive quality fashion has found a home. Its new concept store is modelled on a 2-storey Edwardian house complete with majestic flowing staircase, authentic wooden floor tiles, grand open fireplaces with festive stockings, and more ornaments and implements than you would usually expect in even the most, not so average, abode.
However this is no mere historical recreation, but a store stuffed full of the individual identity that marks the brand out from the packed playing field of … Continue reading
The trendy transient shopping centre of Shoreditch is many things to many retailers. Boxpark has been home to new brand launches, curious collaborations, assortment edits, entries into the UK market and a physical presence for marketing campaigns and promotional activities.
What can’t be denied is the sizeable amount of serious cool kudos that a Box can bring to any brand that opts into the culture. With this firmly in mind GAP, the ever-present anchor of every shopping centre from Manchester to Westchester, every … Continue reading
A colour, graphic explosion lights up the latest store incarnation of Pull & Bear, the young casual concept from Inditex.
But this is no blind leading the colour blind, no random application of hues and tones to randomly revive a fading friend. In a very cool but classic way Pull & Bear has combined the innocence of classic times with the dynamic technology of today.
Imagery abounds from the fun of the fifties with retro posters in glorious Technicolor saturation, and then adds the complementary neon highlights from a thousand timeless fun fares and fairground attractions to create a space of life and fun.
New technology is integrated in a subtle sympathetic way not clashing but complementing the simplicity and naivety of the bold shapes, spinning circles and shining stars. Its value is in the dynamic changes it offers the stores from seasonal backdrops to promotions and hero pricing. The low resolution, large pixel delivery is deliberately dumbed down to fit perfectly with the show-time signage throughout the store.
This is technology taken from Lefties but exploding centre-field to transform Pull & Bear from a moody moribund teenager of a concept into the fun-loving, life enhancing brand now bursting onto a street near you.
Are your graphics centrepiece or peripheral to your store experience?
Are you harnessing the dynamic opportunities offered through in-store technology?
VM-unleashed has worked with a variety of brands and retailers on visual communication strategies, store delivery and dynamic retail calendars.
For more information…
VM-unleashed monitors and celebrates best practice such as Pull & Bear, to advise our clients and make then more profitable.
Visit the blog: www.vm-unleashed.com