Zara: moving stylishly from linear to lateral processes Linear processes push product through the system and into shops. They make money from buying & supply efficiency. Lateral processes consider at every stage the qualitative attributes of the product. They enhance-
As you’d expect there’s been a bit of a media blitz surrounding the appearance of a Skate Bowl in the middle of Selfridges flagship store on Oxford Street. Never one to shy away from innovation it is nonetheless a refreshing-
The Morning Post:- 12th August “Nudie Jeans: The Antidote to Mass Merchandising” If you want to experience something which is so far away from mass merchandising as it is possible to be then look at Nudie Jeans, and if possible, visit-
As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then. The last decade has-
Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value. For a retailer-
John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London. Conduit Street adjacent to Regent Street is the venue of choice for a three-
John Varvatos, with its synonymous synergy between fashion and rock and roll, replicates its Bowery NYC formula in the more sedate streets of Central London. Conduit Street adjacent to Regent Street is the venue of choice for a three floor-
Some brands become so synonymous with a single product that the wider brand heritage and values become lost in the mists of time, and are left behind in the pursuit to maximise the commercial potential of a unique market leadership.-
The complex kaleidoscope of omnichannel continues to see the cross-fertilisation of both the online channel and physical high streets and shopping malls with insurgents from the other side of the digital wall. Whilst the most successful physical brands continue-
