The question “how much product should I put in my stores?” has always generated animated and healthy debate amongst retail businesses.
That question, and the discussions around it, just got a whole lot more complicated as the opportunities and threats of e-commerce and true omni-channel assortment allocation has made store capacities one of the most important decisions for retailers to get right.
The reduction of physical store capacities for an omni-channel retailer, supported by flexible and reliable inter-channel replenishment, allows the development of inspirational, … Continue reading
Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK.
Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions.
In reality the stores do exude all the brand energy and then some, with a bright … Continue reading
What has always been the most important thing when communicating with customers?
The answer is relevance.
A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which is irrelevant will confuse and annoy, will certainly not generate a sale and the customer is more likely to “wring your neck than shake your hand” should … Continue reading
To call the new Dyson experience on Oxford Street a museum would be to relegate its content to the realms on history whereas this celebration of centrifugal forces is a testament to the extraordinary inventions of the future.
This world-renowned company has of course cut its technological teeth on sucking seamlessly and extraordinarily efficiently every unwanted speck of dust and grain of dirt from the floors and hidden places of a million homes. Its super-suction cleverly combined with simple and sexy silhouettes has … Continue reading
Is your retail brand ready to succeed in a complicated, customer orientated world?
Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally valid claim to retail businesses was definitely “you’ve never had it so easy!”
In a world of low expectations, it was buying things that was generally difficult. The world was full of average shops selling average products, but with customer expectations low we … Continue reading
Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.
Most noticeable in the latest concept is the introduction of the “Personalisation Shop” offering instant satisfaction on a range of services from accessories embossing, monograms, engraving, personal charms and the customisation of watches with colours across straps, casing materials and … Continue reading
“How can I actually know for certain what is happening in my stores and what my customers are doing, and so ultimately know what to do to improve their experience and my commerciality?”
It is still a widespread scenario that head office retail functions do not know what is happening hour after hour, day after day, inside their stores.
The situation is symptomatic of the gap that still exists in many retailers between head office and stores, and the lack of communication and integration … Continue reading
It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every customer and we have nothing less than a hurricane force of facts at our out-stretched fingertips.
Important as these insights are, in many cases incremental opportunities to improve … Continue reading