Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball.
This traffic does not happen by chance or by magic but is a result of a retail destination working very hard to deliver 3 essential attributes. Those 3 attributes can be … Continue reading →
What has always been the most important thing when communicating with customers? The answer is relevance.
A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which is irrelevant will confuse and annoy, will certainly not generate a sale and the customer is more likely to “wring your neck than shake your hand” should … Continue reading →
It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores in the reassurance that an Apple sale would still be the likely outcome enacted efficiently across a myriad of sales outlets across a variety of channels.
To call the new Dyson experience on Oxford Street a museum would be to relegate its content to the realms on history whereas this celebration of centrifugal forces is a testament to the extraordinary inventions of the future.
This world-renowned company has of course cut its technological teeth on sucking seamlessly and extraordinarily efficiently every unwanted speck of dust and grain of dirt from the floors and hidden places of a million homes. Its super-suction cleverly combined with simple and sexy silhouettes has … Continue reading →
Is your retail brand ready to succeed in a complicated, customer orientated world?
Without doubt, life used to be easy for retailers. To echo the famous words directed to the general public “you’ve never had it so good” the equally valid claim to retail businesses was definitely “you’ve never had it so easy!”
In a world of low expectations, it was buying things that was generally difficult. The world was full of average shops selling average products, but with customer expectations low we … Continue reading →
Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.
Most noticeable in the latest concept is the introduction of the “Personalisation Shop” offering instant satisfaction on a range of services from accessories embossing, monograms, engraving, personal charms and the customisation of watches with colours across straps, casing materials and … Continue reading →
It’s very easy for a retailer to go chasing in circles attempting to catch the evasive scraps of essential new data, insights and analysis blown into a constant ferment by the prevailing winds of new information. Throw into this cyclone complex omni-channel data, progressively pervasive loyalty programme insights, beacons pursuing the personalisation profile of every customer and we have nothing less than a hurricane force of facts at our out-stretched fingertips.
Important as these insights are, in many cases incremental opportunities to improve … Continue reading →
Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year.
Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of the spectrum. You don’t make good friends without good enemies and there is certainly enough to go round for a retailer like John Lewis.
“Visual Merchandising – A Return to Selling!” part 2
An article by Tim Radley in VM&RD Magazine India, Oct 2015
I was fortunate enough this year to be invited to speak at the In-Store Asia 2015 event in Mumbai. What I found was energy, enthusiasm and real excitement about the future of Indian retail and this great industry in general.
Subsequently I have written a couple of articles for VM&SD Magazine, India’s only magazine to focus on all aspects of retail design and visual merchandising in … Continue reading →