The New Era of Retail Collaborations: Sports Direct & Game!

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The Evening Post:- 22nd March

“The New Era of Retail Collaborations: Sports Direct & Game!”

 

Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof.

It makes complete sense, serving different retail and leisure needs …

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Fossilisation: A Personal Investment

Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.

 

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