The Evening Post:- 22nd March
“The New Era of Retail Collaborations: Sports Direct & Game!”
Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof.
It makes complete sense, serving different retail and leisure needs …
So, imagine a furniture concept that throws out the baggage of the traditional way of doing things, and re-invents the whole process from the perspective of the customer and the designer. More or less, you have Made.com
Made is born from a passion for modern, …
As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then.
Value is not a reality of price alone but the perception of benefit over price. Perception in itself can be the clear communication of reality or the addition of emotional attributes that ultimately constitute brand value.
What has always been the most important thing when communicating with customers?
The answer is relevance.
Far from remaining in the history of time, Fossil’s latest incarnation inhabits the modern world of customisation and personalisation, with new products, new services and a whole new store with a clear focus on the “his” & “hers.” An investment in individual identity.