Pop-Up for Tea: Tasteful Treats from Wedgwood

A mere meander from the horticultural highlights of the Chelsea flower show is a marriage made in heritage heaven between Wedgwood and John Lewis.

 

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Just a few steps into the foyer of Peter Jones in Sloane Square is a land of serene ceramics and tasteful elegance, a month-long pop-up experience that turns tasteful into tasty as the setting for the Wedgwood Conservatory Cafe, a place of tranquil relaxation and quiet indulgence.

The Wedgwood world is emblazoned in powder blue, provided on this occasion … Continue reading

Sustainable Selfridges: Natural Partner for a Material World

Time never stands still for Selfridges. The dawn of every day is reason enough to energise the store with new messages, products and brands to perpetuate its reputation as one of the world’s most exciting retail experiences.

 

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When seasonality subsides for a second Selfridges fills the void with self-generated events bringing every aspect of its considerable assortment to the attention of its captive customers – amidst its Spring activities for Easter and Mother’s Day there was still ample time for a powerful collaboration … Continue reading

Retail Locations Traffic Drivers: Trust, Friendship & Leadership

Traffic is the only thing that matters when it comes to creating successful and profitable retail destinations. It is the lifeblood that pumps money into the local community, creates vibrancy and confidence and attracts new and successful additional retailers to tempt yet more visitors into what rapidly becomes a positive traffic snowball.

 

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This traffic does not happen by chance or by magic but is a result of a retail destination working very hard to deliver 3 essential attributes. Those 3 attributes can be … Continue reading

Personalised Promotional Activity for OmniChannel Customers

What has always been the most important thing when communicating with customers?
The answer is relevance.

 

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A promotional message that is given in “the right place at the right time” is relevant to the customer, is of benefit and will deliver a sale – the customer will shake your hand. Equally a promotional message which is irrelevant will confuse and annoy, will certainly not generate a sale and the customer is more likely to “wring your neck than shake your hand” should … Continue reading

Fashion, Fusion & Follies: Selfridges Studio Experience

Building excitement and new physical experiences is transforming the third floor of Selfridges London into a must-see destination as it unveils a series of lifestyle studios to entice & enthral its adrenaline driven customers.

 

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The Design studio is the latest area to be unveiled and at over 1000sqm presents itself a home for innovative and exciting ladies wear brands from the international established to the emerging new talents. J.W.Anderson, Vetements, Christopher Kane, Marni and Joseph are joined by international brands such as Maison … Continue reading

Body Beautiful: Selfridges Studio of Serenity

Selfridges opens its biggest ever department, Body Studio, encompassing everything that is exciting and inspirational about London’s leading department store.

 

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Never the laggard Selfridges is ahead of the trend as its manoeuvres gracefully to gain a fitness foot hold in the fastest growing area of fashion – Athleisure. The department brings together an intimate experience, despite its many metres, catering for everything feminine from lingerie, nightwear and seasonal swimwear, through fitness, yoga and exercise to casual comfort wear.

As always the assortment is … Continue reading

“10 ways to make more money from your stores…No.2!”

Come and listen to Tim Radley speaking at the Retail Design Expo 2016 Olympia, London

Thursday, March 10th 2016, 16:00 – 16:40: Location: VM Workshop

Not just for VM… but absolutely for buyers, merchandisers, store operations, CEOs, commercial teams and anyone with a stake-holding in store commercial success.

 

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No. 2 ““Be brave & act swiftly!”

Never was there an industry where fortunes literally favour the brave. In a promotionally driven market, sales reduction decisions are not for the faint hearted as the stakes … Continue reading

John Lewis “over the moon” about Christmas!

Well, you’re going to see this a million times before the man in the red robes makes his way down your chimney this year.

Like it or not its up to you, and as with all good things that make friends and build loyalty it will equally develop enemies on the less sentimental side of the spectrum. You don’t make good friends without good enemies and there is certainly enough to go round for a retailer like John Lewis.

 

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On the subject of … Continue reading

How should Football Clubs Maximise Christmas Retail Sales?

An article featuring Tim Radley of VM-Unleashed! in Football Club Business Magazine October 2015

“Make a Football Experience to Remember!”

Christmas is an enormous opportunity for all retailers but in particular for those brands with a strong loyalty and emotional connection with their customers and where gift and impulse sales have the potential to go over the proverbial moon. Football Clubs are ideally placed to benefit from satisfying this seasonal appetite.

 

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Ironically and in contrast to other retail the Christmas shopping frenzy may well result … Continue reading

Watch & Wonder: Selfridges Serves up an Apple Experience

Time is money and when it comes to Apple that money and revenue can be sizable, so speed to market and proximity to the pockets of its patrons is an essential element to retrieving its return on investment.

 

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In a collaboration of near colossal proportions Apple has taken chronological control of all of Selfridges’ windows on London’s Oxford Street to present a breathtaking, time making, statement of market intent. Each window is an oversized study of floral fantasy with bright petals and stamens … Continue reading