sales promotions & events Archives - Page 7 of 9

Archive by category "sales promotions & events" (Page 7)

Extra-Sensory Perception: Selfridges Sniff an Opportunity

As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab.

Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window spaces and part of the Wonder Room were taken over to create a personal space that was to be, for one month, forever everyone’s own intimate part of Selfridges.

The Fragrance Lab, as always with London’s most imaginative retailer, was part of a much wider series of shows and collaborations celebrating with wider wonders of sensory beauty.

Concepts on a grand scale and experiences of an individual level, the clever combination that always make Selfridges so much more than just a 3-day eventer.

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Insuring Success: Selling in Any Event

At the risk of being boring….

John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination for newness, ideas and seasonal inspiration.

An average days heralds a showcase of design classics, new seasons styles, value ideas for new kids on the University blocks and the additional reassurance of trusted insurance for all your precious purchases.

Do you need help making the most of event opportunities?

VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.

Beautiful Windows: The Body & Soul of Selfridges

Selfridges signature statements have always been most beautifully expressed through its window campaigns.

Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme, dissecting every possible angle and inspiration, before pulling everything together in the most imaginative and impeccable way possible.

Frame after frame, Hello Beautiful explored everything from eating yourself into shape, body art and colouring, the balance between nature and science, individual perfumes, the merits of the beard for men and the extremes of letting down your hair for ladies. In true interactive style, the windows also played their part in the dynamic event with a live screen relaying beauty makeovers and treatments from inside the store.

Scratching the surface, maybe, but never did windows reflect the fuller flavour of the main course in such an appetising way.

History in Black & White: John Lewis Unfolds with Every Footstep

It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary.

In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions.

Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black & white, the backdrop to its colourful stories that span the decades.

A history book unfolds with every step from the dawn of “Ready-to-wear” clothing, the invention & evolution of electrical appliances, through the humble beginning of home furnishing drawing to a million millennium curtain closings. And so into the technological age the narrative unfolds further, dotting the I’s and crossing the T’s on IT, the internet and e-commerce.

Omni-channel to all things and all people, many lines read in black and white ensure a bottom one permanently positioned in the black.

Hello Beautiful: Selfridges Showcases its Inner Beauty

With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London.

In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that has been enshrined into the folk-lore of London’s lifestyle. Hello Beautiful brings to the fore the sizeable assortment of beauty brands that tread its hallowed boards, adding sparkle and magic in a month long celebration of outer and inner beauty.

A parade of pure inspiration, Selfridge windows cover every angle in beauty dust from hair extensions to food preparations, body art to mind science in its quest to unearth everyone’s beauty weak spot. A basement exclusive houses The Beauty Project where invited brands explore the future of looking good, whilst in the wonder room, marvel at the Fragrance lab where everyone is invited to explore their sense of smell, from evocative childhood memories to distinctive personal perfumes.

Selfridges, looking good and feeling beautiful, with the help of a few fabulous friends, and the continued involvement and adoration of the populace of London.

Boardwalk Catwalk: H&M Turns over a New Leaf

Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus.

In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green.

Every floor is home to a showcase display greeting shoppers as they make their way up the escalator labyrinth on an exploration of new summer collections, perennial basics, value heroes, destination denim and the unfolding world of accessories and intimates. The high rise format is perfect for creating manageable stories on each floor, sure to satisfy without testing the patience.

The variety of plinths and props, mannequins and harlequins creates something unique on every level, from towering fashion stacks for the young and bold to the sedate boardwalk for the seasoned shopper.

Underpinned by price, and inspired by the world, H&M’s fashion forest offers something for everyone’s summer sojourns.

Amazon River Island: Blowing the Whistle on the World Cup

No stone unturned on the perpetually flowing river-bed of life at River Island.

At a time when ladies fashion stores may have turned to licking their wounds from a month fighting the football distractions of the Brazilian jungle, River Island embraced the colour and culture of the region, putting up a typically topical performance.

In a game of two halves, ladies summer assortment adorned with the Latin touches of South America was showcased in windows, whilst summer casual shirts and shorts competed with clarity in the menswear jungle. Vibrant window masks created a suitable setting whilst larger than life referee whistles adorned by mannequins, signalled the kick-off of the great River Island World Cup Carnival.

An island of fashion in the summer soccer scene of 2014.

Play it Again Samsung: Kissed by Genius

Content is king, an adage that spans the ages, is still as relevant in a world of inconceivable delivery options, as it was for the first ever drawing.

Novelty goes so far, and wonder a lot further, and Samsung takes that as far as anyone with their groundbreaking technologies. In an ingenious touch of originality the window campaign for their latest TV screens combines the latest kit with the art of Klimt.

Cleverly the display restricts the usual frenetic visual machinations to a subtle, slowly evolving image as the static kiss is brought to 21^st century life before our very eyes. This self control captures the attention and the imagination of the passer-by concentrating its message successfully on the quality and definition of this digital masterpiece.

Classic art and creative thought brought together in a way that stops, for a few precious moments at least, the modern world in its technological tracks.

Sports Brands: Go Direct to Oxford Street

Sweet music for sports brand fans in the site of the old HMV on Oxford Street as Sports Direct opens its new flagship store.

The discount sports brand retailer has big stores already but this three floor testament to sporting testosterone celebrates every activity from fitness and training, through to trecking and fishing with a sizeable assortment of fashion thrown in for good measure.

On its home turf of sportswear and performance footwear, a resounding victory can be anticipated as the familiar discount prices are supplemented with powerful brand statements, physically from floor to ceiling, and emotionally cementing brand presence and authority from Adidas to Nike, from Lonsdale to Reebok, from Everlast to Slazenger.

Every statement is large and dominant; football replica kits paint walls with familiar colours and motifs, categories of caps as far as the eye can see and a department for bags and luggage that stretches to any destination.

Perhaps even more impressive is the retailer’s away form, fielding appropriately a new, expanded and spectacular outdoors assortment, with Karrimor the star of the show from footwear to fleeces, supported admirably with everything from fishing rods to camouflage suits, and the decisive move into casual fashion with a dedicated denim department, Pulp t-shirts, fashion footwear brands and a surprise re-appearance of the SoulCal fashion brand.

With a background team well on the ball and sporting services such as shirt and footwear customisation, this familiar face will be sending shockwaves through the sporting establishment.

Welcome to the Nike House of Innovation: A Latin Adventure

Nike: Pitching into the World Cup fever that is embracing the globe is an opportunity that doesn’t come round that often, and in regions such as South America which hasn’t had a tournament on home ground for three decades, capturing the hearts and the Pesos of these soccer crazed countries is literally a once in a lifetime challenge.

Nowhere has the temperature been higher than in Chile, with a team to challenge and a journey to Brazil just hours away. The nation has gone World Cup crazy and Nike has responded with a House of Innovation, capturing crowds in Costanera, the capital’s largest shopping centre. In a space urban and industrial, dark and inviting the duel boots of Magista and Mercurial welcome the curious customer with state-of-the-art technology and football-of-the-table traditional entertainment.

The darkness opens up into an expansive arena with a centrepiece penalty shoot-out pitch where astro turf combines with internet surf for those endless moments between spot kicks. Beyond the internet bar, beneath the cross bar, Nike Football Club stands proud in a dedicated exhibition space where exclusive product rubs shoulders with rare memorabilia in a monochrome homage to the beautiful game.

Category: sales promotions & events