3rd Joy of a Retail Spring – How much product in my stores?

Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built

At the heart of this is the eternal question – “How much product should I put in my store?”

 

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Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never attain its potential sales productivity.

Marrying the “beauty and the beast” of the assortment comes down to an absolute certainty and consistency within a business on a few key questions:

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Home Cooking: IKEA’s Eating Evolution

It is not many yellow and blue moons ago that the food proposition at IKEA revolved around the manifestation of meatballs, supported stoically by sausages in rolls and competitively priced ice-cream cones with a choice of 3 syrups.

 

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Whilst these destination delights are fully preserved for both loyal patrons and new generations to discover, the market leading home retailer is evolving the variety of its culinary concepts to satisfy the voracious appetites of its customers’ demands whilst growing the already healthy size of … Continue reading

1st Joy of a Retail Spring – Understanding customer behaviour

1st Joy of a Retail Spring – Understanding Customer Behaviour

Make it your new year’s resolution to understand how your customer behaves inside your stores. In many ways having got them into your store you’ve done the hard part, and everything they do, and everything they buy now, is a bonus that cannot be ignored.

 

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The key is understanding how your customer reacts to your store, your product display, your layout, your service and everything else that can convert a sale.

Understand what is … Continue reading

Aaah Bicester! Tasty Temptations in “Tesco Town”

It’s fair to say that Tesco has always been at the vanguard of UK supermarket design from its famous 3D animated penguins and oversized banana signage to the opening of the UKs first true hypermarket concept, experimentation with category management with a focus on customer journey and missions to its collaboration on convenience and petrol forecourt retailing.

 

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And so In a time of turmoil it is no surprise that Tesco has been working hard to stabilise its public perception through a range of … Continue reading

Apple Digital Garden: A Natural Evolution

It is a fair claim to say that Apple revolutionised retail just as it had with entertainment, work and communications channels before. This visionary business realised that the value of theatre and physical interaction was at the core of the retail experience; and that immediate sales were only a secondary objective for directly owned stores in the reassurance that an Apple sale would still be the likely outcome enacted efficiently across a myriad of sales outlets across a variety of channels.

 

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Apple … Continue reading

Am I displaying with the correct option density?

Am I displaying with the correct option density?
How to have your cake and eat it!

 

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Some of the most obvious questions are often the hardest to answer, or to be more accurate it would seem, are the ones that no one wants to answer.

The repercussions of this “small question” are very great for a number of functions within a retail business and though ultimately the answer may prove favourable to the majority, if not all, it still remains an irony … Continue reading

Sevillisation: Terminal Transformations & New Millennium Markets

Urban regeneration can sometimes be unemotional terminology for some of the most exciting enterprises across retail and leisure. Never more the case in the variety of schemes bringing vigour, life and energy to the revitalised heart of the Andalucian capital.

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In response to the ever-changing commercial and industrial landscape Seville is now home to centres of social rebirth, magnets for a wide variety of its resident population and transient tourists. Within a kilometre of each other the old railway station no longer receives … Continue reading

Sales = Traffic x Conversion: The Complexities of a Simple Equation

Knowledge of traffic and conversion is essential to measure and maximise sales opportunities across stores, however the knowledge of traffic and conversion by category display within the store reveals the mysteries of the shopping experience and promises the riches of increased sales productivity for every gondola, wall and precious retail square metre.

 

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What retail success boils down to is selling as much as possible to as many people as possible. In the context of any retail business this is very much in line … Continue reading

Hema Global: New Blood in New Street

For a retailer with a long heritage Hema packs a powerful contemporary punch as it speeds into the newly refurbished New Street Station in Birmingham. On the fast track to becoming a global brand Hema now has 5 UK stores, with 3 of these in high traffic transport hubs including Stansted airport.

 

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In the same vein as the comparative propositions of Tiger and Ale Hop Hema strives to cream off the lucrative impulse sales from popular consumer categories through the development of an … Continue reading

Retail Integration: store layout with the customer experience

Planning your store layout for maximum profit illustrates yet again the importance of integration within a retail business, the bringing together of the commercial and the emotional, the marriage of the beauty and the beast.

On the one hand the store needs to be functional and based on sound commercial strategy and decision making whilst on the other hand it needs to be emotional to stimulate additional sales and profit.

 

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The store layout provides “ease of shop” for the seeker and ensures that … Continue reading