The 2 different ways to encourage customers to spend

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The Evening Post:- 5th April
2 different ways to encourage customers to spend 

 

Do your retail sales blow hot & cold? 

Well, with the sun shining today in the UK and for most, at least, the winter snow receding into memories if not from the balance sheets, it reminds me of a more than relevant story.

Anyone remember the tale from when they …

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The New Era of Retail Collaborations: Sports Direct & Game!

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The Evening Post:- 22nd March

“The New Era of Retail Collaborations: Sports Direct & Game!”

 

Roaming through my rather cavernous Sports Direct in search of school sports supplies, I was considering the proposed collaboration between Sports Direct and Game. The idea is to share retail space and bring their brands together under one roof.

It makes complete sense, serving different retail and leisure needs …

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Missguided Opinion: Cracks in the E-commerce Golden Egg

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The Evening Post:- 20th March

“Missguided Opinion: Cracks in the E-commerce Golden Egg!”

 

Firstly, let me say I am a huge fan of Missguided.

Whilst not the classic target customer I remember the palpable excitement of walking through their first store in Westfield Stratford, conceived in collaboration with Dalziel & Pow.

It was such a refreshing store with so many ideas for the new era …

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“What’s the Real Cost of Retail Store Disciplines?”

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The Morning Post:- 17th March
“What’s the real cost of retail store discipline”

On a benchmarking tour of value retailers this week I found my initial curiosity and enthusiasm slowly but surely drained as I was repeatedly faced with dull store interiors, poor lighting, dirty shelves, torn graphics, display chaos and in some instances such a scarcity of staff that I could have used happily bedded down for a …

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