Classic New York Footwear Retailer Cole Haan bursts through the time-warp bubble with a cool as you like New Store concept in Smooth Soho.
The defining attraction of Urban Outfitters is its distinct personality expressed through its often random but always eclectic mix of fashions, home accessories, music and novelties. It is impossible to resist picking up things that you have not seen before or rediscovering old favourites that you just can’t help touching again.
The total experience reflects the very specific taste with innovative and unusual display techniques in a store environment which is all about curiosity and exploration. Store materials and fixtures are often unfinished or distressed giving a feeling of newness and anticipation.
That being said the Urban Outfitters store is a successful commercial proposition which cleverly combines best selling and profitable lines with strategically selected curiosities, image makers and locally sourced ranges appealing the regional taste. The brand mix is a careful balance of traditional good sellers such as Levis and Dockers and the more risky but eyecatching new brands which are the core of its proposition.
The new 5th avenue store is as impressive a brand statement as you could ever wish to see. The store is spread over 4 floors which are used to create a jaw-dropping entrance where the full store height is awash with colour and excitement.
The customer is taken on a definitive journey, firstly up 3 floors on an escalator into the sky. The customer then enters the main store through an illuminated corridor where best sellers, classics and image makers are presented with enticing graphics and flashing LEDs.
The collection is displayed through a series of rooms where the product grouping is still largely in the traditional Uniqlo categories.
However silhouettes are brought together on mannequins and focal displays and the collection also includes coordinated themes for women.
Hero categories have special status such as the mezzanine floor dedicated to the Uniqlo T-shirt and displays in museum fashion all of the designs and characters that have been used on the T-shirts over its history.
Uniqlo is developing a multichannel presence where its focus is currently to create an international fashion community.
On websites and mobile platforms an international audience recommend and model inspirational ways that customers can mix and coordinate the range of Uniqlo classics and new fashion pieces.
Fish’s Eddy feeds the growing appetite for vintage, individual cookware products as an antidote to modern mass commercialism and product standardisation.
The company has grown from a raid on an old china factory which offered a wonderland of sample plates, distressed and odd pieces and unique seconds. The collection has grown with the addition of cutlery, linens and an array of household jars, accessories and utensils.
Rather than dictate the purchase to the customer – the number of pieces, the uniformity of the pack – Fish’s Eddy’s store proposition is based around an eclectic “pic ‘n; mix”, an all pervasive ” mix ‘n’ match2 where the customer is free to select across categories, styles, colours, periods, designs according to their own whim and individual taste.
Grocery stores exhibit the ultimate and most topical examples of the tailored assortment as every brand clamours to convert from the massive megastores to the convenience and cost-efficiencies of the smaller format. However without the attraction of the wider choice, or the lure of the lowest basket price in town, many retailers must strive to add-value and benefit to the edited assortment through service, selection and the store experience.
Booths supermarkets serve local communities and limited catchments increasingly from decreasingly sized stores, with a focused offer built from sales analysis and customer research in a continuous virtuous cycle of refinement and replenishment.
The icing on the cake of popular demand is whipped together from price comparison promises, outstanding fresh-counter service, in-store exclusives, product tastings and demonstrations and the advantages of the store loyalty card.
In the extensive store there are plenty of brands attracting the attention from Longchamps to Swarovski to DKNY but it’s the clever commercialisation of the Harrods brand that catches the eyes and opens the wallets.
Fabulous food creates the destination wall from traditional teas to tempting treats, personalised puddings to branded biscuits. The packaging steals the show building on the original green & gold into a ornate array of pastels and plums, monochrome magic to seasonal scarlets.
Centrepiece the iconic Harrods bag, blocked in the traditional hues, but also resplendent in pink for the feminine soul, and stylish in black for sophistication.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
UrbanEars is a concept in listening from Scandinavia, an ergonomic and aesthetic sound sensation for all the world to enjoy. The concept is based around colour , sound quality and the pleasure of wearing headphone in the office, on the train, commuting on your bike or on a plane.
The store presents its product as individual heroes, each which its intrinsic features and sound philosophy combined with a rainbow of colour tone, or a sound block of blue and red or green.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
John Lewis outstanding performance never misses a trick to tempt and attract customers into spending in the UK’s favourite emporium. Once criticised for being static and staid, the retailer has built onto its enviable reputation for reliability and trust a new role as multi-channel leaders and a destination for newness, ideas and seasonal inspiration.
An average days heralds a showcase of design classics, new seasons styles, value ideas for new kids on the University blocks and the additional reassurance of trusted insurance for all your precious purchases.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
How do you use store analytics? This leads us to the chicken and the egg, nestled conveniently in a store near you. There’s a general feeling that store analytics, using video technology to monitor the movement of customers,-