Every retailer is different, and in most cases every store is different, from the obvious variations of culture and taste in an international portfolio, the clear operational issues between directly owned stores and wholesale partners, to the more subtle challenges of different store manager personalities and store personnel attitudes.
All this requires retailers to create and apply a wide-range of guidelines, tools and processes to get the very best from every store situation – the VMToolkit
VMTookit & operations efficiency benchmarking
Having the … Continue reading
Store Managers headache no.03
When will head office let me get on with my job?
Instant messaging, store operations and the blessing and curse of constant communication
For many retailers with multiple outlets, and any retailer with a wide store geography, international portfolio and a combination of direct and franchise operations, direct communication tools accessible via in-store tablets and mobile phones are a blessing of the highest order.
These software communication tools are being rapidly deployed and have many operational and social functions.
… Continue reading
“Headaches of a Store Manager…No2″
Why can’t head office communicate to stores in one coordinated way?
An inbox audit of any store manager’s email system will reveal instantly how well, or not, communication to stores is organised, channelled, filtered and prioritised.
Common headaches apart from sheer volume of messages are repeated messages from different head office functions, or even the same function and person, to direct contradictions in instructions and apparently competing priorities for time and attention.
Time is precious and definitely finite … Continue reading
“How can I actually know for certain what is happening in my stores and what my customers are doing, and so ultimately know what to do to improve their experience and my commerciality?”
It is still a widespread scenario that head office retail functions do not know what is happening hour after hour, day after day, inside their stores.
The situation is symptomatic of the gap that still exists in many retailers between head office and stores, and the lack of communication and integration … Continue reading