“The Flow of Retail Passion!”

It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands.

 

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4th Joy of a Retail Spring – Maximising category performance

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points.

The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer in a way that is compelling and attractive.

 

4th-joy-of-retail-spring-maximise-category-performance

Failure to understand how each …

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