How Much of your Retail Space should be Allocated to your Staff?

Retail professionals are under extreme pressure to deliver what they always have, but now in a retail landscape that is being transformed by changing customer behaviour and a migration of retail sales to e-commerce, questions that have never had to be faced before are now becoming uncomfortably relevant…   I have witnessed some unseemly “scraps” for store square metres in my time between competing categories all trying to get as much of their “stuff” on the shop floor as possible, in the best and the most prominent places. I’ve also witnessed with incredulity a proud boast from a well-known DIY…

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VM & Display Show: “The Commercial Context for Creativity”

The Evening Post:- 20th April Visual Merchandising: “The Commercial Context for Creativity”   It was a pleasure yesterday to be speaking at the VM& Display Show in London. Many thanks to all indeed for pulling yourselves out of the beautiful sunshine and coming along to listen to me. The show itself was full of innovative and creative businesses displaying everything retailers could wish for from the latest lighting and technology to a huge array of traditional props from plastic flamingos to incredibly detailed trees collected together in nothing short of mock rainforests.   And that was really good to see. The show…

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“Retail is Performance Theatre – Twas it not always so?”

The Morning Post:- 21st March “Retail is Performance Theatre – Twas it not always so?”   I thought it time to write something about the issue of theatre in retail. This has been stimulated by the news that John Lewis has had all its sales personnel at its new White City store personally trained by a drama academy. Once again hats off to John Lewis for this initiative, one of the oldest dogs teaching new tricks to everyone else. However, the fact is, theatre in retail is not new. In fact, literally, the original face of retail was theatre. We were a nation…

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Retail By Your Side: Practical & Moral Support for Retail Professionals

Retail is not getting any easier…in the boardroom or the stockroom. So allow us to introduce…“Retail by your Side,” seeking to support the modern retail professional with advice, inspiration and practical know-how delivered through daily posts. Although retail life is complex…sometimes simply an idea, a few words, can go a long way to making every moment in a unique industry a more enjoyable and commercial one.     “The Morning Post!” Shall we begin? Inspiration for the retail day ahead… The Morning Post aims to share with you those blinding insights of retail clarity that only seem to appear in the…

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Tim Radley at the “Placemaking Strategy Conference 2017”

The “Retail Strategy Planning & Physical Store Delivery” Workshop. Tim Radley, CEO of VM-Unleashed! will be speaking and addressing specific retail planning problems and questions at the… “Placemaking Strategy Conference 2017” Nottingham Conference Centre. March 22nd.    For placemaking managers, city councillors, BID Directors, town planners and all those responsible for the regeneration of town centres & high streets – the simple truth of a successful and thriving retail destination is that you need the right assortment of shops and you need each one to be as good as it possibly can be! It doesn’t take the proverbial brain surgeon but it…

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On the Twelfth Day of Christmas…Attain Retail Best Practice

“The 12 Gifts of Retail Christmas” for a Happy New Year On the twelfth day of Christmas VM-Unleashed gave to me… No.12 “The Quickest Ways to turn my Average Business into a Best Practice Retailer!”   Retail Sense & Sensibility!” analytics into answers into actions   Retail in many ways is the most perplexing of industries as whilst it is built on quantifiable parameters and defined quantities its performance and success quite often seems unrelated to the logic of numbers. This is, of course, because retail success depends on the emotional reaction of the customer to the product assortment as well…

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On the Eleventh Day of Christmas…Display Product Stories

“The 12 Gifts of Retail Christmas” for a Happy New Year On the eleventh day of Christmas VM-Unleashed gave to me… No.11 “The Most Commercial Ways to Group & Display my Product Stories.”   Whilst retailers are successful through selling individual options it is the presentation of product stories that attract customers and present a proposition that is appealing to customers. Product stories will be a balance of category displays, coordinated themes, coordinated categories, silhouettes and hero product display. Delivering the desired and required customer proposition is essential to communicating your brand position on price, quality, authority, fashionability and a range of…

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On the Tenth Day of Christmas…More Customer Visits

“The 12 Gifts of Retail Christmas” for a Happy New Year On the tenth day of Christmas VM-Unleashed gave to me… No.10 “The Strategy to Increase the Frequency of Customer Visits.”   One KPI improvement that can have the most decisive impact of sales levels is to increase the number of times your loyal customers visit your stores. Whilst this involves a range of marketing initiatives from store windows to social media campaigns the key to success is the strategic planning of the assortment and promotional dynamics which drive customer visits but also protect margins and drive commercial performance. Understanding…

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On the Ninth Day of Christmas…VMToolkit to Control Stores

“The 12 Gifts of Retail Christmas” for a Happy New Year On the ninth day of Christmas VM-Unleashed gave to me… No.9 “The tools we need to control our stores.”   VMTookit & operations efficiency benchmarking Having the correct VMToolkit ensures that ROI is focused on creating excellence and efficiency in the disciplines of store VM operations and support functions that make a difference to your business, your stores and your customer.. the lack of the correct guidelines, processes and skills will result in inconsistent, unattractive and under-performing stores where staff become disengaged and unresponsive. what tools should I have…

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On the Eighth Day of Christmas…Omni-Channel Assortments

“The 12 Gifts of Retail Christmas” for a Happy New Year On the eighth day of Christmas VM-Unleashed gave to me… No.8 “Details of how we should distribute our assortment across our Omni-channels.”   The reduction of physical store capacities for an omni-channel retailer, supported by flexible and reliable inter-channel replenishment, allows the development of inspirational, best-seller focused, showcase store experiences. The inability to edit  assortments effectively will continue to weigh down physical stores with the burden of carrying an unnecessary complete inventory. how should  I allocate my assortment across physical and on-line channels? what percentage of my stock should…

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