Tim Radley at the “Placemaking Strategy Conference 2017″

The “Retail Strategy Planning & Physical Store Delivery” Workshop.

Tim Radley, CEO of VM-Unleashed! will be speaking and addressing specific retail planning problems and questions at the…
“Placemaking Strategy Conference 2017″
Nottingham Conference Centre. March 22nd. 

 

the-retail-strategy-planning-store-delivery-workshop

For placemaking managers, city councillors, BID Directors, town planners and all those responsible for the regeneration of town centres & high streets - the simple truth of a successful and thriving retail destination is that you need the right assortment of shops and you need each … Continue reading

On the Twelfth Day of Christmas…Attain Retail Best Practice

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the twelfth day of Christmas VM-Unleashed gave to me…
No.12 “The Quickest Ways to turn my Average Business into a Best Practice Retailer!”

 

turning-average-businesses-into-best-practice

Retail Sense & Sensibility!” analytics into answers into actions

 

Retail in many ways is the most perplexing of industries as whilst it is built on quantifiable parameters and defined quantities its performance and success quite often seems unrelated to the logic of numbers.

This is, of … Continue reading

On the Eleventh Day of Christmas…Display Product Stories

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the eleventh day of Christmas VM-Unleashed gave to me… No.11 “The Most Commercial Ways to Group & Display my Product Stories.”

 

segmenting-and-displaying-products

Whilst retailers are successful through selling individual options it is the presentation of product stories that attract customers and present a proposition that is appealing to customers.

Product stories will be a balance of category displays, coordinated themes, coordinated categories, silhouettes and hero product display.

Delivering the desired and required customer proposition … Continue reading

On the Tenth Day of Christmas…More Customer Visits

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the tenth day of Christmas VM-Unleashed gave to me…
No.10 “The Strategy to Increase the Frequency of Customer Visits.”

 

increasing-the-frequency-of-customer-visits

One KPI improvement that can have the most decisive impact of sales levels is to increase the number of times your loyal customers visit your stores.

Whilst this involves a range of marketing initiatives from store windows to social media campaigns the key to success is the strategic planning of the … Continue reading

On the Ninth Day of Christmas…VMToolkit to Control Stores

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the ninth day of Christmas VM-Unleashed gave to me…
No.9 “The tools we need to control our stores.”

 

tools-to-control-stores

VMTookit & operations efficiency benchmarking

Having the correct VMToolkit ensures that ROI is focused on creating excellence and efficiency in the disciplines of store VM operations and support functions that make a difference to your business, your stores and your customer..

the lack of the correct guidelines, processes and skills will result … Continue reading

On the Eighth Day of Christmas…Omni-Channel Assortments

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the eighth day of Christmas VM-Unleashed gave to me…
No.8 “Details of how we should distribute our assortment across our Omni-channels.”

 

allocating-assortment-across-channels

The reduction of physical store capacities for an omni-channel retailer, supported by flexible and reliable inter-channel replenishment, allows the development of inspirational, best-seller focused, showcase store experiences.

The inability to edit  assortments effectively will continue to weigh down physical stores with the burden of carrying an unnecessary complete inventory.

Continue reading

On the Seventh Day of Christmas…International Assortments

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the seventh day of Christmas VM-Unleashed gave to me…
No.7 “How we should change our assortment when we go to new countries?”

 

different-assortments-for-different-countries

Correct benchmarking and analysis of different international market trends in product taste, shopping behaviour and store delivery practices can successfully blend a strong brand with essential local initiatives.

Failure to recognise differences in shopping behaviour across international markets will leave any brand’s stores inappropriate, inefficient and under-performing .

On the Sixth Day of Christmas…Secrets of the Product

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the sixth day of Christmas VM-Unleashed gave to me…
No.6 “The Secrets of why Customers Like or dislike our products?”

 

why customers-like-our-products

Through identifying the hierarchy of importance for product design elements and features a retailer can design and buy assortments with investment of time and money that will translate to sales and margins.

Failure to recognise the correct relative importance of product design features can result in wasted investment in … Continue reading

On the Fifth Day of Christmas…Profit from Queues

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the fifth day of Christmas VM-Unleashed gave to me…
No.5 “How to Make More Money from my Queues!”

 

how-to-make-money-from-queues

An effective and efficient queuing strategy has many benefits from minimising abandonment, loss prevention, incremental impulse sales, loyalty building and customer service engagement

Failure to control and maximise the queuing opportunities means a retailer will never find that “sweet spot” of happy customers willing to queue and engage whilst delivering additional impulse sales

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On the Fourth Day of Christmas…Category Performance

“The 12 Gifts of Retail Christmas” for a Happy New Year

On the fourth day of Christmas VM-Unleashed gave to me…
No.4 “How to maximise performance of my Best Categories.”

 

how-to-maximise-category-performance

The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points

Failure to understand how each part of the store delivery either helps or hinders the sales performance of each department and … Continue reading