From beginning to end…from conception to consumption…nurture an inner pride that translates to a public passion, so that the flow of enthusiasm continues well beyond the selling process.
As part of your core business processes measure and monitor passion as though it were as tangible as gold coins because that is what passion will surely produce.
A successful supply chain is a fundamental pre-requisite for any retail business. Creating and managing it requires small fortunes of investment, complicated integrated technologies, coordinated and sequential … Continue reading
As part of VM-unleashed’s 10th anniversary year we take a look back at some retail milestones from the last decade and explain why each store’s message is as relevant for us today as it was then.
Cath Kidston flagship store, Piccadilly London
“Amongst the proud pillars of Piccadilly a little floral femininity has broken through the winter weather. Cath Kidston’s first flagship is a bright beacon of colour inviting the passer-by to explore a world of nostalgic designs, a celebration of classic kitsch, a … Continue reading
It’s not often that the atmosphere in a store is so real and tangible you can almost touch it and taste it. And whilst the assortment on offer may look good enough to eat in Lush, it is the experience which is something to die for and not a misguided mouthful of soap-suds.
Complete strangers are struck instantly by the friendly welcome, the overwhelming enthusiasm of the staff, and the intensity of customer engagement where it seems every customer is the most important … Continue reading
It is a very long way from the product drawing board to an exciting store full of inspiring stock and enthusiastic staff. The journey is complicated logistically, commercially, geographically and emotionally, and involves the passing of the product baton between many hands.
First and foremost the outcome in terms of product proposition must be commercially complete incorporating all the processes and parameters that deliver an assortment plan that learns from past experience as well as future predictions. Logistically that plan must be delivered … Continue reading
To step from Shoreditch High Street into the House of Hackney is a journey into such a wonderful world of sumptuous colour and texture that a visit to Narnia itself would be no more astounding. And that is not to sleight Shoreditch but to extoll the voluptuous virtues of this home emporium that it so appropriately houses.
House of Hackney is a print-based lifestyle brand, founded in London in 2010 as an interiors label by husband and wife team Javvy M Royle and … Continue reading
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further.
It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store design, merchandising and other retail functions must be integrated with one strategy and one creative concept.
In an ideal world the vision and the delivery of the dynamic … Continue reading
VM Trends: “An End to ‘Easy’ Visual Merchandising!”
Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017
Please come, listen and join in on Monday 8th May, 12pm.
May 8-9, 2017, London Olympia.
Tim Radley is the founder of retail specialist consultancy VM-Unleashed!
His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising.
Visual merchandising, in its … Continue reading
Born and bred online, young fashion retailer Missguided is now cutting its terrestrial teeth as it continues to roll out its physical flagship stores to major shopping centres in the UK.
Full of attitude, high on fashion and riding a dynamic rollercoaster the task in hand was always to translate this successful e-commerce formula into real stores considering their limitations of space, product availabilities and operational restrictions.
In reality the stores do exude all the brand energy and then some, with a bright … Continue reading
An effective and efficient queuing strategy has many benefits from minimising abandonment, increasing loss prevention, stimulating incremental impulse sales, loyalty building and customer service engagement.
Failure to control and maximise the queuing opportunities means a retailer will never find that “sweet spot” of happy customers willing to queue and engage whilst delivering additional impulse sales
- what is the “sweat spot” for queue waiting time linked to impulse sales?
- how do I minimise abandonment yet expose impulse product?
- what should the relationship be between service time … Continue reading
The performance of any department or category is the result of the assortment itself and the delivery in store – its location, visibility, display, service, visual communication and many other touch-points.
The key to maximise the performance of any category is to understand the product, define its benefits, and then communicate these visually to the customer in a way that is compelling and attractive.
Failure to understand how each part of the store delivery either helps or hinders the sales performance of each department and … Continue reading