White Stuff, the purveyor of distinctive quality fashion has found a home. Its new concept store is modelled on a 2-storey Edwardian house complete with majestic flowing staircase, authentic wooden floor tiles, grand open fireplaces with festive stockings, and more-
The capacity exists to understand every detail of your stores, the way that customers move around them, are attracted to assortment displays, are tempted into touching product and are compelled to convert their engagement into sales. An incredible journey is just beginning!-
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Throughout its formative years Hollister has kept its teenage target enthralled and captivated with a brand built on the dazzling if distant images of Huntingdon beach and the various surf scenery of California. A staple diet of bold logos-
Is the product range you are selling changing and expanding? Are the principles and guidelines you use to display becoming unworkable? Many brands and retailers are widening and deepening assortments in order to maximise sales opportunities from both their-
The new store concept is creative and expertly crafted evoking the brands outdoor heritage but with a new sophistication and attention to design detail. The branding and graphics, presented with an apparently carefree casualness belie the expert execution, the sumptuous settings and atmospheric tones of the muted photographic treatments.
As brands are born and breathe into life, they experience the growing pains that often make them appear unattractive and awkward in public, a sum of evolving parts learning to live together, to be a thing of beauty and harmony.-
Imagery abounds from the fun of the fifties with retro posters in glorious Technicolor saturation, and then adds the complementary neon highlights from a thousand timeless fun fares and fairground attractions to create a space of life and fun.
New technology is integrated in a subtle sympathetic way not clashing but complementing the simplicity and naivety of the bold shapes, spinning circles and shining stars. Its value is in the dynamic changes it offers the stores from seasonal backdrops to promotions and hero pricing. The low resolution, large pixel delivery is deliberately dumbed down to fit perfectly with the show-time signage throughout the store.
Are your graphics centrepiece or peripheral to your store experience?
Are you harnessing the dynamic opportunities offered through in-store technology?
VM-unleashed has worked with a variety of brands and retailers on visual communication strategies, store delivery and dynamic retail calendars.
For more information…
tim.radley@vm-unleashed.com
VM-unleashed monitors and celebrates best practice such as Pull & Bear, to advise our clients and make then more profitable.
Visit the blog: www.vm-unleashed.com
“A chain is as strong as its weakest link” could never be more appropriate than the chain of events that transforms a retail strategy into a store full of tangible, buyable products. “And what the customer sees and responds to-