As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.
As with all consummate professionals Stradivarius can’t fail to impress and delight its audience as it pitches the high notes of current fashion, with the commercial rhythm of bestsellers, to the vibrant beat of the fashion basic base line.
The beauty of the new Stradivarius Concept is in the lack of brashness and bling, instead a shopping experience of tasteful execution, a blend of homely comforts, urban edge and timeless soul.
The store is simply segmented into three decisive movements. First the new, the surprise, an overture that heralds in the seasons head-turners with a rhythmic wall section and the straddling tables complete with signature Stradivarius silhouettes brought to commercial life with depth and volume.
The more intimate middle section introduces innovations in accessories and shoes, jewellery and bags, building to a crescendo of creativity and colour. The final majestic movement features dominant destinations such as denim and jeggings, chino pants and fashion essentials.
With such an impressive and ready repertoire it’s difficult to see how Stratford could possibly be a Stradivarius solo performance, with tickets sure to sell out in seconds.
Plat it again, Stratford…
VM-unleashed has worked with a variety of brands and retailers making the journey to different markets, working with assortment and delivery to maximise sales opportunities everywhere.
For more information…
tim.radley@vm-unleashed.com
VM-unleashed monitors and celebrates best practice such as Stradivarius, to advise our clients and make then more profitable.
Against the mass market commercial appeal of its rivals, their fast fashion footwork, and intelligent interpretations of the catwalk, Desigual had many admirers, advocates of its distinction, but not always the footfall walk to accompany the flattering talk.
However, still set against this unique stance, Desigual has added a new assortment of more approachable apparel lines, maintaining its point of difference with a concentration on its colour and creative forte, whilst moving to a stable of safer and more acceptable product silhouettes. And in an acceptance of its value critics, the latest store displays communicate clear pricing for more commercial lines such as T-shirts and fashion tops.
Always a store full of mystery, a clear value message and a new commercial edge will be a pleasant surprise for its vanguard of loyal followers, whilst also sure to attract a whole new range of admirers, still advocates from afar but now also customers through the door.
Has your USP become too unique for the market?
Are you trying to balance creativity with commercial credibility?
We have worked with a variety of brands and retailers helping to define and develop an assortment structure plan for commercial success, that also incorporates and celebrates a distinction and difference, strategically controlled for sales impact.
For more information…
tim.radley@vm-unleashed.co
VM-unleashed monitors and celebrates best practice such as Desigual, to advise our clients and make then more profitable
An antidote for a sterile sweet sector, Happy Pills combines a cute brand, acid whit, pristine packaging and a whole new perspective on pic ‘n’ mix. The passing pedestrian can see this is no ordinary offer, as the window decal lists its ingredients as Ho Ho Ho, I Love Barcelona and extract of John Cleese.
Making up the numbers is not what Happy does, rather growing its percentage of proud and loyal patrons spreading the word and passing the pills.
The formula is simple. Select one of a number of different sized capsules and fill it with your favourite things. Seal it with love and sticker it with a selection of novelty names, fondant fondnesses or seasonal greetings, to make it your very own personalised pharmasuckable.
As with all great things, the concept is simple. As with all successful things the subtlety of touch, the power of the proposition and the delivery of a distinct idea is what makes Happy Pills the first destination for a sugar coated cure for every condition.
We have worked with a variety of brand and retailers helping to define the brand proposition and then deliver it consistently across store and online channels, through product & packaging, display and customer service.
For more information…
tim.radley@vm-unleashed.com
VM-unleashed monitors and celebrates best practice such as Happy Pills, to advise our clients and make then more profitable.
In line with Inditex’s clothing concepts, Zara home combined eye catching image makers with a core assortment of products appropriate for most every taste. To this commercially heady concoction Zara has added authority and range, creating expansive coordinated collections with newness but not the unapproachable novelty often associated with it.
Against its blanket of trademark white, the subtlety of oranges, greens, blues and purples presents stunning assortments, combining a wider array of accessories from candles to coat hangers, vases to Venetian blinds.
Also gone is the confusion of multi-room coordination pitting bed against bath, living against kitchen, replaced by a new and comfortable natural order where every room can be gloriously coordinated or treated as an independent project.
With this clarity of concept, Zara Home now has a powerful purpose for its stylish offer, sure to attract the doubters of the past, welcoming them into its beautiful bright home.
We have worked with a variety of apparel and home fashion retailers creating assortment structures that drive commercial performance but which also protect and celebrate the unique creative USP of the brand. For more information…
VM-unleashed monitors and celebrates best practice such as Zara Home, to advise our clients and make then more profitable.
In the wider retail context visual merchandising has suffered from a pre-occupation with the question “How?” The future of visual merchandising will depend very much more on addressing the other questions. Visual merchandising both past & present is witness-
From monotone and monochrome to coordinated costumes and colour explosions the windows of the city vie for visual supremacy and a slice of the passing traffic.
More ingenious than most is the clever concept that sits inside the newly constructed windows of the refurbished Debenham’s on Oxford Street. Colour statements are created within a supermarket setting with mannequins wheeling painted trolleys through a series of colour cameos from Winter Greens and Sweet Pastels to Berry Pink and Blue Washes.
The backdrop shelves serve up an imaginative assortment of toned tins and packets; washing powder to jams, bay leaves to garden peas.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
Tiger, with its impulse offer and low prices, is thriving and turning up not only in secondary locations and low-rent backwaters but on some of the most expensive streets in London. After a trial in Tottenham Court Road, the Danish destination has opened its doors on Oxford Street, rubbing shoulders with value giants such as Primark and Sports Direct.
Rather than changing its spots, Tiger is earning its stripes converting the passing pedestrian in huge numbers, filling their baskets to overflowing with everything from drawing pins to rolling pins, toilet to paint brushes, dried spices to coconut ices.
But this stalker of the unsuspecting is no stranger to breaking convention, creating impulse assortment, creaming the easy sales, unburdened by the necessity to create unwieldy assortment widths, chasing choice that the modern shopper cannot cope with.
In common with cross-sector stars such as Lidl and Aldi buying narrow but buying smart is a formula that works both far and wide.
As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they-