Future of Visual Merchandising: Tim Radley- Retail Design Expo

“The Future of Visual Merchandising: – Are we there yet?” Tim Radley, CEO VM-Unleashed Speaking at The Retail Design Expo 3rd May 2018  – 10-40 am Olympia, London   You don’t need me to alert you to the fact that retail is in very unchartered territory at the moment as a combination of e-commerce & social media, expensive store portfolios, business rate adjustments and the customer’s changing behaviour towards almost everything from loyalty, possessions, experiences and value for money, all contribute to the tearing up the maps that we have always used to navigate safe passage to profit. The traditional…

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The Future of Visual Merchandising…Creative or Operational?

The Daily Post:- 16th April The Future of Visual Merchandising…Creative or Operational?   In the midst of answering client questions, and preparing for a couple of presentations in the near future, at the VM & Display Show and Retail Design Expo (well worth putting in your diaries) I am reminded yet again that “What is the future of VM?” is without doubt the most common question I am asked, both privately and for public airing. And of course, since the advent of e-commerce and omnichannel, with a resultant increase in the rate of retail change never witnessed before…this question just gets more…

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“What’s the Real Cost of Retail Store Disciplines?”

The Morning Post:- 17th March “What’s the real cost of retail store discipline” On a benchmarking tour of value retailers this week I found my initial curiosity and enthusiasm slowly but surely drained as I was repeatedly faced with dull store interiors, poor lighting, dirty shelves, torn graphics, display chaos and in some instances such a scarcity of staff that I could have used happily bedded down for a few hours without fear of being disturbed. The point is not about or indeed restricted to low price or discount retailers, but about the intrinsic value of basic store disciplines. What is the relative cost of implementing and enforcing store…

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9th Joy of Retail Spring: VMToolkit to Control Stores

Every retailer is different, and in most cases every store is different, from the obvious variations of culture and taste in an international  portfolio, the clear operational issues between directly owned stores and wholesale partners, to the more subtle challenges of different store manager personalities and store personnel attitudes. All this requires retailers to create and apply a wide-range of guidelines, tools and processes to get the very best from every store situation – the VMToolkit   VMTookit & operations efficiency benchmarking Having the correct VMToolkit ensures that ROI is focused on creating excellence and efficiency in the disciplines of…

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VMTrends: “The Dawn of the ‘Sensual Merchandiser!'”

Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further. It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store design, merchandising and other retail functions must be integrated with one strategy and one creative concept.   In an ideal world the vision and the delivery of the dynamic store experience should now come under the responsibility of an integrated team and ultimately one department…

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VM Trends: Tim Radley in Discussion – Retail Design Expo’17

VM Trends: “An End to ‘Easy’ Visual Merchandising!” Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017 Please come, listen and join in on Monday 8th May, 12pm. May 8-9, 2017, London Olympia.   Tim Radley is the founder of retail specialist consultancy VM-Unleashed! His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising. Visual merchandising, in its widest definition, is core to delivering tangible improvements to physical stores. However , without exception, delivering successful…

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3rd Joy of a Retail Spring – How much product in my stores?

Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built At the heart of this is the eternal question – “How much product should I put in my store?”   Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never attain its potential sales productivity. Marrying the “beauty and the beast” of the assortment comes down to an absolute certainty and consistency within a business on a few key questions: am I displaying with the correct option density? am I converting square metres into linear metres…

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Accessible Expertise: The Independent Retailer Support Kit

Being an independent retailer does not mean you have to be inefficient, unattractive, and uncompetitive.   In fact in the fight for retail traffic between competing town centres the role of independents is more critical than ever in creating distinct flavour and personality. When independent retailers escape the cloak of consumer invisibility and exchange it for the colourful and attractive garb of local destination retailers then shopping venues truly begin to attract attention, command respect and pull in the customer pounds that they so desperately seek.   However to achieve this change of role the bar of retail professionalism needs…

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2nd Joy of a Retail Spring – What do my store staff really do?

As retail stores become more remote from the head office of the business, through more diverse and dispersed portfolios, it becomes more and more difficult to know what operations the store teams are performing, how frequently they are performing them, and to what standards.   This understanding is ironically more important than ever as stores serve and survive in a wider variety of contexts, graded and segmented in a growing number of ways, delivering more focused assortments to more different people in a retail world that operates 24 hours a day and 7 days a week.   However it is still a…

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When will head office let me get on with my job?

Store Managers headache no.03 When will head office let me get on with my job? Instant messaging, store operations and the blessing and curse of constant communication   For many retailers with multiple outlets, and any retailer with a wide store geography, international portfolio and a combination of direct and franchise operations, direct communication tools accessible via in-store tablets and mobile phones are a blessing of the highest order. These software communication tools are being rapidly deployed and have many operational and social functions.   The most common and appreciated function is simply knowing “what on earth is happening in…

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