Every retailer is different, and in most cases every store is different, from the obvious variations of culture and taste in an international portfolio, the clear operational issues between directly owned stores and wholesale partners, to the more subtle challenges of different store manager personalities and store personnel attitudes.
All this requires retailers to create and apply a wide-range of guidelines, tools and processes to get the very best from every store situation – the VMToolkit
VMTookit & operations efficiency benchmarking
Having the … Continue reading
Visual merchandising has always been difficult to define and as stores develop into multi-media and sensory experiences then the realm of visual merchandising will evolve further.
It will embrace the sensual worlds of music, imagery, video, digital technology, smell, product interaction and lifestyle & promotional events. All this, which is traditionally the responsibility of marketing, store design, merchandising and other retail functions must be integrated with one strategy and one creative concept.
In an ideal world the vision and the delivery of the dynamic … Continue reading
VM Trends: “An End to ‘Easy’ Visual Merchandising!”
Tim Radley, CEO of VM-Unleashed! will be in discussion at the Retail Design Expo 2017
Please come, listen and join in on Monday 8th May, 12pm.
May 8-9, 2017, London Olympia.
Tim Radley is the founder of retail specialist consultancy VM-Unleashed!
His expertise comes from 25 years of working with, and helping, a wide variety of UK and international businesses with their retail performance, store experience and all facets of what has become visual merchandising.
Visual merchandising, in its … Continue reading
Space planning & visual merchandising are the two cornerstones on which an attractive and commercial store are built
At the heart of this is the eternal question – “How much product should I put in my store?”
Get space planning wrong, allocate product incorrectly or deliver visual merchandising operations inefficiently and a store will never attain its potential sales productivity.
Marrying the “beauty and the beast” of the assortment comes down to an absolute certainty and consistency within a business on a few key questions:
… Continue reading
Being an independent retailer does not mean you have to be inefficient, unattractive,
In fact in the fight for retail traffic between competing town centres the role of independents is more critical than ever in creating distinct flavour and personality. When independent retailers escape the cloak of consumer invisibility and exchange it for the colourful and attractive garb of local destination retailers then shopping venues truly begin to attract attention, command respect and pull in the customer pounds that they so … Continue reading
Store Managers headache no.03
When will head office let me get on with my job?
Instant messaging, store operations and the blessing and curse of constant communication
For many retailers with multiple outlets, and any retailer with a wide store geography, international portfolio and a combination of direct and franchise operations, direct communication tools accessible via in-store tablets and mobile phones are a blessing of the highest order.
These software communication tools are being rapidly deployed and have many operational and social functions.
… Continue reading
Am I displaying with the correct option density?
How to have your cake and eat it!
Some of the most obvious questions are often the hardest to answer, or to be more accurate it would seem, are the ones that no one wants to answer.
The repercussions of this “small question” are very great for a number of functions within a retail business and though ultimately the answer may prove favourable to the majority, if not all, it still remains an irony … Continue reading
It was Les Wexner founder of the Limited group, a man responsible for the success of some of the most iconic of fashion retailers from Victoria’s Secret to Express, from Abercrombie & Fitch to Bath & Body Works and quite possibly the first retail guru, who said that “retail is detail”
He was right and anyone in retail doesn’t need to be a modern day guru to know that.
That detail begins with the buying and merchandising chain where getting detail right is essential … Continue reading
“Headaches of a Store Manager…No2″
Why can’t head office communicate to stores in one coordinated way?
An inbox audit of any store manager’s email system will reveal instantly how well, or not, communication to stores is organised, channelled, filtered and prioritised.
Common headaches apart from sheer volume of messages are repeated messages from different head office functions, or even the same function and person, to direct contradictions in instructions and apparently competing priorities for time and attention.
Time is precious and definitely finite … Continue reading