Category: VM Selling Toolkit
75 things you should know about your stores: No.24 “Idle Time”
The Future of Visual Merchandising: A Priority of Questions
In the wider retail context visual merchandising has suffered from a pre-occupation with the question “How?” The future of visual merchandising will depend very much more on addressing the other questions. Visual merchandising both past & present is witness-
Should VM be “as good as possible?” or “as good as it needs to be?”
As a firm believer in the mantra “Things should alway be as good as possible” I have always been a little unnerved by those who work by the alternative principles of “things only have to be as good as they-
We are all Retailing in a Hostile Environment?
Retail: A Game of Two Halves:
Retail: A Game of Two Halves: Love it or hate it, you can’t escape it at the moment. Even a trip out for some retail therapy will have you ducking under flags and bunting, taking evasive action to avoid-
‘In retail two camps sit across a valley of ignorance from “VM is an essential” to “VM is a luxury.”’
West Elm – Labs of Love: Where Style Begins at Home
Fashion comes & goes, but style last forever.
An intrinsic part of the West Elm proposition is the Design Lab in every store from Manhattan to Marylebone. And with an assortment built on timeless beauty combined with current looks and the latest materials why wouldn’t you trust West Elm to transform your humble abode into the talk of the neighbourhood?
For the independent minded there’s the top line advice on colours and fabrics, through to the bottom up support where taste, design, coordination, construction, decoration, management and installation are all part of the impeccable service. Credentials in tact, with local sourcing for a consummate international traveller.
Home is where the “art” is!
Are you lacking a little soul in your homewares?