“The Future of Visual Merchandising: – Are we there yet?”
Tim Radley, CEO VM-Unleashed
Speaking at The Retail Design Expo
3rd May 2018 – 10-40 am
You don’t need me to alert you to the fact that retail is in very unchartered territory at the moment as a combination of e-commerce & social media, expensive store portfolios, business rate …
Fashion week has stimulated the creative juices to flow through the hearts and veins of London’s window dressers and creative merchandisers.
From monotone and monochrome to coordinated costumes and colour explosions the windows of the city vie for visual supremacy and a slice of the passing traffic.
More ingenious than most is the clever concept that sits inside the newly constructed windows of the refurbished Debenham’s on Oxford Street. Colour statements are created within a supermarket setting with mannequins wheeling painted trolleys through a series of colour cameos from Winter Greens and Sweet Pastels to Berry Pink and Blue Washes.
The backdrop shelves serve up an imaginative assortment of toned tins and packets; washing powder to jams, bay leaves to garden peas.
With fashion neighbours such as Selfridges, Debenhams has pulled out all of the supermarkets stops, propelling mass market down the aisle to the high alter of aspiration.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
Taste is not an option for the ever over-performing Club Monaco.
Store and stock in faded harmony as sun-bleached beauty is applied to fixtures and fashions, to windows and wardrobes.
Yesterdays news is scattered with precise abandon, in picture frames, focal walls and POS where clean & corporate is disguised as disarray and disparate.
From sun-washed shorts, to faded flannels, the process of newness applies a shower of shabbiness, that turns safe fashion into seductive style.
Cast away those pungent memories of school dinner halls – the world has changed. Scratch the surface and “rice is certainly not skin deep.”
Rice to Riches takes a staple of world diet and explodes it into popular culture with imagination, humour and a degree of good taste. If its possible to do so it communicates rice pudding with “its tongue …in its cheek” – don’t try that one at home!
Brand communication both in the stores and on the website carries a “tone of voice” which is fun, friendly and a little challenging at times. It succeeds in propelling the scourge of many a school dinner into a desirable and versatile fast food.
The assortment offers many imaginative and, it has to be said, delicious flavours and combinations with fruit, nuts, preserves and sauces.The temptation to explore and experiment is irresistible. Although don’t expect to be walking that quickly away from the restaurant t the end of your experience.
Rice to Riches is an exercise in idea development. The concept is fully coordinated across channels allowing customers to buy in store, click & collect or have the Rice delivered to your door. Something to consider for Valentine’s Day perhaps.
The brand is beautifully extended across the format into spoons, bowls and rice accessories to maximize completely a simple yet unique concept.
Visit the Rice to Riches experience when you’re in New York and get your just desserts!!