Taste is not an option for the ever-over-performing Club Monaco. Store and stock in faded harmony as sun-bleached beauty is applied to fixtures and fashions, to windows and wardrobes.
Category: windows
The Monaco Book Club: Faded Fashion & Yesterday’s News
Taste is not an option for the ever over-performing Club Monaco.
Store and stock in faded harmony as sun-bleached beauty is applied to fixtures and fashions, to windows and wardrobes.
Yesterdays news is scattered with precise abandon, in picture frames, focal walls and POS where clean & corporate is disguised as disarray and disparate.
From sun-washed shorts, to faded flannels, the process of newness applies a shower of shabbiness, that turns safe fashion into seductive style.
Proof of the Pudding: “Rice is certainly not skin deep!”
Cast away those pungent memories of school dinner halls – the world has changed. Scratch the surface and “rice is certainly not skin deep.”
Rice to Riches takes a staple of world diet and explodes it into popular culture with imagination, humour and a degree of good taste. If its possible to do so it communicates rice pudding with “its tongue …in its cheek” – don’t try that one at home!
Brand communication both in the stores and on the website carries a “tone of voice” which is fun, friendly and a little challenging at times. It succeeds in propelling the scourge of many a school dinner into a desirable and versatile fast food.
The assortment offers many imaginative and, it has to be said, delicious flavours and combinations with fruit, nuts, preserves and sauces.The temptation to explore and experiment is irresistible. Although don’t expect to be walking that quickly away from the restaurant t the end of your experience.
Rice to Riches is an exercise in idea development. The concept is fully coordinated across channels allowing customers to buy in store, click & collect or have the Rice delivered to your door. Something to consider for Valentine’s Day perhaps.
The brand is beautifully extended across the format into spoons, bowls and rice accessories to maximize completely a simple yet unique concept.
Visit the Rice to Riches experience when you’re in New York and get your just desserts!!
Extra-Sensory Perception: Selfridges Sniff an Opportunity
As part of the recent Hello Beautiful event extravaganza at London’s Selfridges customers were invited to explore the world of personalised perfume at The Fragrance Lab.
Individual profiling promised each participant a unique scent, created from the smells and aromas of childhood memories and adult experiences all combined, bottled and labelled with love. Dedicated window spaces and part of the Wonder Room were taken over to create a personal space that was to be, for one month, forever everyone’s own intimate part of Selfridges.
The Fragrance Lab, as always with London’s most imaginative retailer, was part of a much wider series of shows and collaborations celebrating with wider wonders of sensory beauty.
Concepts on a grand scale and experiences of an individual level, the clever combination that always make Selfridges so much more than just a 3-day eventer.
VM-Unleashed monitors, benchmarks and celebrates best practice to provide the most relevant and expert analysis & conclusions.
Does anyone remember “window shopping?”
Does anyone remember “window shopping?” In the high-paced multi-channel marais in which we live and shop we have become transfixed with “show-rooming, web-rooming” and an array of other social behaviour terminologies expressing every expression of our complex lives. For-
Beautiful Windows: The Body & Soul of Selfridges
Selfridges signature statements have always been most beautifully expressed through its window campaigns.
Hello Beautiful gave the retailer another enviable excuse to pull out all the stops, crank up the creativity and delivery its most mouth-watering displays for a while. In its finest traditions, each window explored an individual concept within a wider theme, dissecting every possible angle and inspiration, before pulling everything together in the most imaginative and impeccable way possible.
Frame after frame, Hello Beautiful explored everything from eating yourself into shape, body art and colouring, the balance between nature and science, individual perfumes, the merits of the beard for men and the extremes of letting down your hair for ladies. In true interactive style, the windows also played their part in the dynamic event with a live screen relaying beauty makeovers and treatments from inside the store.
Scratching the surface, maybe, but never did windows reflect the fuller flavour of the main course in such an appetising way.
History in Black & White: John Lewis Unfolds with Every Footstep
It can’t have escaped many customers that this year marks the John Lewis 150th Anniversary.
In its customary courteous yet engaging way it has communicated effectively through customised bags, exclusive collaborations and a multitude of store events and promotions.
Centre stage literally, stand its “stand-out” anniversary windows, a magnificent understatement in glorious black & white, the backdrop to its colourful stories that span the decades.
A history book unfolds with every step from the dawn of “Ready-to-wear” clothing, the invention & evolution of electrical appliances, through the humble beginning of home furnishing drawing to a million millennium curtain closings. And so into the technological age the narrative unfolds further, dotting the I’s and crossing the T’s on IT, the internet and e-commerce.
Omni-channel to all things and all people, many lines read in black and white ensure a bottom one permanently positioned in the black.
Hello Beautiful: Selfridges Showcases its Inner Beauty
With a now customary late Spring in its Step, Selfridges strides relentlessly onwards in its role as retail event destination in London.
In a sequence of mega shows in a traditionally calm calendar month the premium department store has re-created everything from Carnival Brazil to Las Vegas Ostensicity and the celebrated BodyCraze voyerism that has been enshrined into the folk-lore of London’s lifestyle. Hello Beautiful brings to the fore the sizeable assortment of beauty brands that tread its hallowed boards, adding sparkle and magic in a month long celebration of outer and inner beauty.
A parade of pure inspiration, Selfridge windows cover every angle in beauty dust from hair extensions to food preparations, body art to mind science in its quest to unearth everyone’s beauty weak spot. A basement exclusive houses The Beauty Project where invited brands explore the future of looking good, whilst in the wonder room, marvel at the Fragrance lab where everyone is invited to explore their sense of smell, from evocative childhood memories to distinctive personal perfumes.
Selfridges, looking good and feeling beautiful, with the help of a few fabulous friends, and the continued involvement and adoration of the populace of London.
Boardwalk Catwalk: H&M Turns over a New Leaf
Seven stories of summer heaven await the seasonal shopper at H&M, Oxford Circus.
In another nod to the far away football festival in the jungles of Brazil H&M brings the fashion forest to Europe, adorning its store with a flourish of leaves and garlands of green.
Every floor is home to a showcase display greeting shoppers as they make their way up the escalator labyrinth on an exploration of new summer collections, perennial basics, value heroes, destination denim and the unfolding world of accessories and intimates. The high rise format is perfect for creating manageable stories on each floor, sure to satisfy without testing the patience.
The variety of plinths and props, mannequins and harlequins creates something unique on every level, from towering fashion stacks for the young and bold to the sedate boardwalk for the seasoned shopper.
Underpinned by price, and inspired by the world, H&M’s fashion forest offers something for everyone’s summer sojourns.
Amazon River Island: Blowing the Whistle on the World Cup
No stone unturned on the perpetually flowing river-bed of life at River Island.
At a time when ladies fashion stores may have turned to licking their wounds from a month fighting the football distractions of the Brazilian jungle, River Island embraced the colour and culture of the region, putting up a typically topical performance.
In a game of two halves, ladies summer assortment adorned with the Latin touches of South America was showcased in windows, whilst summer casual shirts and shorts competed with clarity in the menswear jungle. Vibrant window masks created a suitable setting whilst larger than life referee whistles adorned by mannequins, signalled the kick-off of the great River Island World Cup Carnival.
An island of fashion in the summer soccer scene of 2014.
