who we are


VM-unleashed! works with retail businesses selling everything from fashion to food, sling-backs to splash backs, high heels to ready meals.

We work on improving the store experience for the customer with a whole list of things that can be done without spending too much time or money and which can seriously increase your sales – if you know what you’re doing.

Crucially, we spend a lot of time helping people in different roles and retail functions to talk to each other, help each other, collaborate, integrate and ultimately enjoy success together.

At the end of the day, our fundamental role is to help everyone inside retail businesses transform themselves into retailers, and then to help each one deliver the emotional & commercial potential of their stores.


We help to evolve…

business owners into retailers

shopkeepers into retailers

suppliers into retailers

brands into retailers

entrepreneurs into retailers

opportunists into retailers

baristas into retailers

restaurants into retailers

place managers into retailers

designers into retailers

marketers into retailers

and even, yes…IT managers into retailers


We do it by identifying the opportunities in your business… in people, in processes, in product and in places

We do it by injecting new ideas, inspiration and commercial best practice

We do it by supporting your internal retail teams to transform what they do and what they deliver…


We transform…

assortment structures

product stories

space planning

retail calendars

in-season management

promotions and events

visual merchandising

store operations

store compliance

store disciplines

store selling

store layouts

store environments

location planning

brand proposition


On a personal note, I’m Tim Radley.

I’ve been doing this sort of thing for over 25 years now, and I started VM-unleashed! in 2007.

It’s been a pleasure to work with a host of different businesses from new retail start-ups to established local independents, from large retail chains, brands, suppliers and manufacturers to shopping centres, town centres, universities and leisure parks …all with one aim, to transform their retail businesses.

Here’s a few of the names you’ll recognise…

Boots, Adidas, Ferrari, Nespresso, Marks & Spencer, Primark, Walgreens, Jack Jones, AllSaints, Alessi, Carrefour, Clarks, Camper, Cortefiel, Sainsbury, Sonae, Otto Versand, BonPrix, National Geographic, Flex, OVS, Eroski, Coin, Oviesse, Bally, Bata, Sony, Benetton, Orange, KappAhl, Baltika, Imaginarium, Porcelanosa, Ben Sherman…to name a few.

I thank them for their time and their commitment…and I thank you for yours.

 So now, what about you?

How does your business feel?

Are you in need of retail evolution?



Comments are closed