One of the pleasures of shopping in the physical world is the joy of discovery. However it’s not often that you stumble upon a completely new concept store in central London, especially not a 1,500 sqm one. Welcome to “The Shop at Bluebird” nestled in Floral Street, a stone’s throw from Covent Garden Piazza. Described by its creators Dalziel & Pow as a ‘playground of wonders’ it certainly creates a huge statement in an area rediscovering itself as a “jewel” in London’s retail crown. If the name itself sounds familiar it’s no surprise as the Bluebird was an-
Hot on the Heels of Athleta, Reebok unveils its urban equivalent…
a hub for staying fit and fired in the hectic haze of modern life. the collection is focused and fashionable but overall highly functional for the street, the gym or the court, building on Reeboks heritage as one of the pioneers of performance sportswear.
Centrepiece of the store is the activity wall with clubs, training and personal fitness management, whilst footwear walls take centre stage in both mens and womenswear.
This store feels friendly, intimate and inviting, filled with invention and incentive for a fitter, fulfilled future.
The customer engagement and experience is essential to loyalty to a brand and a store.
Reebok reflects this retailer obsession with involvement where the product and the lifestyle come together.
Are there ways that your brand, your product and essentially your stores can create a lifestyle experience for your customers, keeping them happy and loyal?
It is no easy “feet” to keep a clear direction for a powerful brand identity, and also maximise opportunities for the product away from its safety zone.
Dr Martens illustrates intelligent imagination as its collection strays into dress shoes, formal shoes and casual boots whilst maintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantilising textures, finishes and patterns which are both at odds, yet in complete harmony, with this most celebrated of boot brands.
Do you need assistance in updating and galvanising your proposition, and your assortment?
Function or Fashion – The Rayban site cuts through the murk to herald on of the worlds strongest brands.
The world’s most desirable sunglass brand wades in with interactive films and imagery to explain and demonstrate the power and benefit of its polarizing lenses. The user can not only control the view, and the angle to the sun, but then apply and remove the polarizing filter for the user to experience the difference in glare & clarity. And never a snrinking violet the Rayban site shows off its fashion and styles with limited edition styles inspired by the brands rich heritage.
Having trouble communicating your product?
Perhaps you need to show off a little more!
What goes around, comes around,
… is at the heart of a retail philosophy that explores and explodes fashion influences from around the globe, to a growing portfolio of stores serving the insatiable appetites of followers across the continents.
Opening Ceremony cleverly combines a wardrobe of favourite fashions such as Kenzo with a perpetually changing array of influences taken in turn from creative cauldrons such as NY, Tokyo, London and currently Argentina.
The stores are eclectic and chaotic with the single unit depth creating a charity bazaar bonanza feel where exploration is both essential and exquisite in the singular search for the latest look.
… where do you take your inspiration from?
Combining classic and contemporary thinking,
… is what Burberry Brit is all about. In boutique basements explore the icons from bygones that helped make Burberry the powerhouse brand of today. Traditional Trench with a twist, cool and customisable by button and breast, by colour and collar, lining and length to suit the coolest trend or trend the classic suit.
Intimate space supported by omni-present, every-channel ipads, at the service of the modern consumer in search of the style of yesteryear, stepping out into tomorrow’s brave new Burberry world.
…how well do you blend the heritage of your past with the brave new world?