The Promised Land of Creativity: The Future for Visual Merchandisers

The Promised Land of Creativity: The Future for Visual Merchandisers There’s always much talk about the future of visual merchandising but surprisingly little about the evolution of the role of the visual merchandiser. It’s almost as though beautiful stores happen by magic. And that misconception is certainly one that still holds back the VM profession, its recognition and rewards. However, all markets and individual retailers are on a retail journey. The seas are choppy and rapidly changing and the flags of VM are firmly tied to this ship. So, let’s look at some key retail trends and see what the-